THE ASPENWOOD COMPANY

PRIVACY POLICY

Effective Date: July 29, 2026

The Aspenwood Company and Aspenwood Company Communities (“Aspenwood,” “we,” “our,” or “us”) are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information collected through our websites, online forms, digital advertising, events, and services.

This Privacy Policy applies to all websites owned or operated by The Aspenwood Company, including each Aspenwood community website.

Information We Collect

We may collect personal information when you:

Request information
Schedule a tour
Complete an online form
Subscribe to emails or newsletters
Contact us by phone, email, chat, or through our websites
Attend one of our events
Interact with our advertisements or social media

Information collected may include:

Name
Mailing address
Email address
Telephone number
Community preferences
Care interests
Information voluntarily submitted through forms or communications

We also automatically collect certain information through cookies, pixels, analytics tools, server logs, and similar technologies, including:

IP address
Browser type
Device information
Operating system
Pages viewed
Time spent on our websites
Referring website
Cookie identifiers

How We Use Information

We use personal information to:

Respond to inquiries
Schedule tours
Provide requested information and services
Communicate regarding our communities and services
Send newsletters and marketing communications where permitted
Personalize website experiences
Improve our websites and services
Analyze website performance and visitor engagement
Protect against fraud, misuse, and unauthorized access
Comply with legal and regulatory obligations

Cookies, Analytics & Advertising

Our websites use cookies and similar technologies to:

Remember your preferences
Improve website functionality
Measure website performance
Analyze visitor behavior
Personalize user experiences
Deliver relevant advertising where applicable

We use both session cookies, which expire when you close your browser, and persistent cookies, which remain on your device until they expire or are deleted. Persistent cookies help us remember preferences, improve functionality, and better understand how visitors interact with our websites.

We currently use services including Google Analytics and may utilize Google advertising technologies to help measure website performance and improve our marketing efforts.

Visitors may manage cookie preferences through our cookie banner (where available), browser settings, or by using applicable industry opt-out tools, including:

Google Analytics Opt-Out Browser Add-on
Network Advertising Initiative (NAI)
Digital Advertising Alliance (DAA)

We honor browser-based privacy preference signals, including Global Privacy Control (GPC), where required by applicable law.

Aggregate & De-Identified Information

We may collect, create, and analyze aggregated or de-identified information that does not reasonably identify an individual. This information may be used for reporting, website optimization, trend analysis, research, service improvements, marketing insights, and business planning.

Sharing Personal Information

We may share personal information with trusted third parties that support our business operations, including:

Website hosting providers
Customer relationship management (CRM) providers
Marketing and advertising partners
Analytics providers
Email communication providers
Event registration platforms
Technology vendors
Professional advisors
Payment processors (if applicable)
Legal, regulatory, or governmental authorities when required

We may also disclose personal information:

To comply with applicable law
To protect our rights, residents, employees, or visitors
To investigate fraud or security incidents
In connection with a merger, acquisition, financing, or sale of assets

Google Advertising Review Required

Before publication, Marketing should confirm whether Google Ads remarketing, audience signals, Customer Match, enhanced conversions, or similar advertising features are enabled.

If these features are not enabled, the following statement may remain:

We do not sell personal information to third parties.

If these features are enabled, legal counsel should determine whether this statement should instead describe the sharing of information for advertising purposes and provide any required opt-out rights under applicable privacy laws.

Consumer Privacy Rights

Depending on your state of residence, you may have rights regarding your personal information, including the right to:

Know what personal information we collect
Access your personal information
Correct inaccurate information
Delete eligible personal information
Obtain a copy of certain personal information
Opt out of certain advertising or profiling activities where applicable

To submit a privacy request, you may contact us using either of the following methods:

Email

info@theaspenwoodcompany.com

Mail

Bridgewood Village at Charlotte TRS, LLC

The Village on Morehead

727 E Morehead St.

Charlotte, NC 28202

We will respond in accordance with applicable law.

Appeals Process

If we deny your privacy request, you may appeal our decision by emailing:

info@theaspenwoodcompany.com

Please include:

Your original request
The date of your request
The reason you believe the request should be reconsidered

If your appeal is denied and Texas law provides additional rights, you may contact the Texas Attorney General for additional information regarding your privacy rights.

Data Retention

We retain personal information only for as long as reasonably necessary to:

Provide requested services
Maintain business records
Comply with legal obligations
Resolve disputes
Enforce agreements
Protect our legitimate business interests

Retention periods vary depending upon the type of information collected, applicable legal requirements, contractual obligations, and operational needs.

Children’s Privacy

Our websites and services are intended for adults and are not directed toward children under 13 years of age.

We do not knowingly collect personal information from children under the age of 13. If we become aware that such information has been collected, we will take reasonable steps to delete it.

External Links

Our websites may contain links to third-party websites or services that are not owned or operated by The Aspenwood Company. These websites maintain their own privacy practices, and we are not responsible for their content or privacy policies. We encourage you to review the privacy policies of any third-party websites you visit.

Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction. These safeguards include measures such as:

Encryption
Secure access controls
Firewalls
Password protection
Network monitoring
Industry-standard security practices

While we strive to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

U.S. Users

Our websites are intended for individuals located in the United States.

If you access our websites from outside the United States, you acknowledge that your information may be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your jurisdiction.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, or applicable law.

Any revisions will be posted on this page with an updated Effective Date. Your continued use of our websites after changes become effective constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have questions regarding this Privacy Policy or our privacy practices, please contact:

The Aspenwood Company

Email: info@theaspenwoodcompany.com

Operating Legal Entity